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POP GOES THE WEASEL WORDS #1: 'Passion'

From Gorkana.com but really, could be from anywhere right now. 



Jesu Christu Saints Preserve Us Don't ever ever ever call me 'passionate' about music. I'm as interested in being 'passionate' about music as I am about being 'credible'. Only people who at a fundamental level don't truly need music could summate their feelings about it as 'passionate'. I'm not 'passionate' about music because music is not something I come to from a life being led without it. Music is part of my life, part of me..., part of my make up and consequently I have as complex a relationship with it as I do with my body, heart and soul. Like those three things, music's too complex, too mutable to not be rejected now and then, hated, shut out, questioned, ignored, refused, resisted. 

'Passion' is the word the music marketeers use to grease their moves of exploitation, just as they have in football. They understand the fan's 'passionate' love. Thus better placed and justified in treating those fans like cattle, like idiots. 'Passion' is the word used in job-adverts, CVs, Linkedin profiles, career-development materials, it's a management word spoken by management people, a corporate word that corporations enbalm themselves with, a word you spout in the shameful self-loathing of a job interview, it's the word cast around by the creative sector to let the dog see the rabbit, the subtextual insistence that skill, or anger, or ability, or having some discontent behind your content, some style or substance doesn't really matter so long as you're keen. Madpash. Passionate. Passionate about strategic solutions for multi-platform brand identities. Passionate about dashboard paradigms and hotspots and dwelltime. Fucking fuck anyone who uses the word passionate unless they're talking about fucking. 

Fans aren't so dumb. Quite often, quite rightly, we feel dispassionate about music. Often dispassion enables insight and 'passion' clouds it. The dispassion that comes when pop hasn't just disappointed you but has betrayed you. The dispassion that comes from being a fan. 

Comments

  1. spot on

    btw I like nme guy's disclaimer about nme.com readers "usually" having a really good collection of music. so some of them have shite ones? perish the thought...

    ReplyDelete

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