Tried to read some new record reviews today. Failed.
A note for aspiring pophacks from this failed one: when you're writing about an album, at some point you're going to have to step away from facts, trails of evidence, sales-figures, celebrity-endorsements/tie-ins, biographical regurgitation, what they're saying on Twitter, rubbish jokes, stuff about how great and funny you are, and actually write about how the album makes you feel, about what the experience of listening to it is like.
I mean, you don't HAVE to, and seemingly many don't. But that's kind of the point of a review.